Clear brand.
Strong message.
Smart website.

When a website isn’t pulling its weight, it’s rarely a traffic problem.

It’s a clarity one.

 

 
                  

A laptop on a grey surface displaying a website for Carla Heath with bold black text promoting big brand strategic thinking and website design with a small business focus, along with a photo of a smiling woman wearing glasses and holding a phone.

It’s hard to read the label from inside the jar.

As a result, businesses often struggle to explain:

▹ what they do
▹ who they do it for
▹ and how they’re different 

When that’s unclear, marketing becomes expensive, inconsistent, and frustrating — no matter how good the tactics are.

You don’t need a louder message.
You need a clearer one..

A confident woman with gray hair styled in a high wave, wearing black glasses, a black blazer, a white t-shirt, and blue jeans, standing indoors with a bright background of windows, holding a silver laptop, smiling at the camera.

I’m a brand and messaging strategist who also designs and builds Squarespace websites.

I help expert-led service businesses get clear on what they do and how they’re positioned in the market before I create the copy and design their site.

What we work on together.

1.

Clarify your brand

Get clear on what you do, who it’s for and why it matters – so your brand stops feeling fuzzy.

2.

Strategic messaging

Turn that clarity into simple, confident website copy that explains your value and speaks to the right clients..

3.

Design your website

Design a smart site that reflects your positioning, so you show up as the obvious choice for the right clients.

A woman with gray hair, glasses, and a white shirt working at a table with notes and sketches, with more notes pinned on a wall in the background.
Woman participating in a video workshop helping her website clients with their messaging and brand strategy. There are columns labeled 'Problem,' 'Need,' 'Solution,' 'Benefit,' and 'Impact.'
A woman with gray hair, wearing glasses and a black top, working on a laptop at a wooden desk in a room with white brick walls and a framed artwork in the background.

Most businesses choose between three options:

Agencies who think big but also come with big costs & many layers of people and process

Freelancers who deliver fast and flexibly, but need direction.

Consultants who offer great advice but don’t stay to deliver.

Why work with me.  

A Venn diagram with three overlapping circles titled 'Agency thinking', 'Consultant focus', and 'Message-led design'. The diagram highlights the intersection of strategic insight, storytelling, brand clarity, and partnership.

I am the perfect blend of all three, combining strategic agency-level planning, clarity of consultancy, and practical design skills.

So you get one expert partner who can think, write, and design - bringing your brand to life from strategy to site.

And because I’ve grown a creative agency to a multi-million-pound turnover, I understand the challenges you face when running a business.

READ MORE ABOUT MY SERVICES
A book titled 'The 8 point clarity check' by Carla Heath, placed on a concrete surface.

FREE checklist. The 8-point clarity check

Not sure if your website’s pulling its weight?
Or where its quietly costing you clients?

This simple 8-point clarity check help you work out what’s working – and where you could improve clarity.

✓ Takes 5 minutes
✓ Written for expert-led service businesses
✓ Instant PDF download

A word from some of my clients.

  • "Since working with Carla, we’ve found it much easier to convey our highly technical services and approach and convert more leads."

    We rapidly grew engagements, contracts and were able to approach all levels of organisations with confidence. “

    Carla quickly understood us, our business and our industry. She strategically positioned our brand in a way that accurately represented our capabilities, differentiated us from the competitive landscape and connected with the needs of our clients.

    Yousif Ashaa,
    CEO, Panoptic Cyber Security

    ★★★★★

  • "I would give Carla 11 stars if I could"

    I heard a saying the other day, ‘don’t be a drain, be a radiator.’

    Carla is exactly that! She’s a safe pair of hands who has added invaluable insight to Polymensa over the years.”

    Daniel De La Cruz,
    Founder, Polymensa
    ★★★★★

  • "Carla has a unique ability to think strategically and creatively while also smiling and getting the job done."

    Carla’s expertise lies in looking at the bigger picture - defining and developing brand strategies that align with the wider business vision while also putting herself in the shoes of the customer

    Most importantly, Carla is an incredibly passionate, enthusiastic and great to work with.

    Chloe Taylor
    Head of Marketing

    ★★★★★
    Tesco Mobile

  • "Carla works in a values-driven way and is driven to deliver"

    Carla is fantastic to work with - takes a brief, gets to the point and very quickly comes back with a super response. She combines great experience, a sense of humour and strong execution. I’ve been lucky enough to work with Carla on a few projects and they have always been consistently well-managed with strong delivery.

    Adrian Hodes,
    Marketing Director, Curry’s PC World

    ★★★★★

  • "I’d recommend Carla to anyone"

    I’ve worked with Carla on a wide range of projects, ranging from quick-response tactical design to full-scale rebrands. She stands out by really listening to, and understanding the brief and tailoring the work perfectly to time-scales, budget and business requirements.

    She’s able to apply herself across multiple sectors, always with an eye to what will work for the overall brand and what will work for the end user.

    Andrew Hill,
    Head of Marketing Strategy,
    M&S Food

    ★★★★★

  • "Carla understood our business challenges intuitively."

    Carla quickly understood the vision and goals of the business, which meant she was able to deliver an effective solution that was right for the business.

    She is very easy to work with and gets the job done on time and with a smile. Happy to recommend her to anyone.

    Nick Collard
    CMO
    Holland & Barrett

    ★★★★★




There are two main ways we can work together.

We can design and build your new website.
Or we can keep the one you’ve got and rewrite the words so it’s clearer and more effective.

Choose the route that fits.

Brand in a Box simple Website.

Brand styling and a smart website based on my strategic layout – for the fraction of the cost of a custom build.

See Brand in a Box details >

Clarity to Clicks Custom Website.

A focused, strategic project to clarify your brand, sharpen your message and design a custom website.

See Clarity to Clicks details >

Website
Rewrite.

Keep your existing website; we rewrite the words so it’s clear, confident and converting better.

See Website Rewrite details >

A horizontal banner showing four logos and texts. From left to right: first logo with initials "MW" in a black circle, below it the text "Brand Management Marketing," second logo with a black circle and overlapping lines, with "Circle Member SQUARESPACE" next to it, third vertical banner with "Certified Brand Specialist" and a gray ribbon, fourth logo with initials "CMI" and the text "Certificate in Management Consulting," and lastly another logo with initials "MW" and the text "Business Administration."
Black cat-eye glasses resting on a wooden surface with sunlight casting shadows

Ready for clarity, clients and
a website that converts?

CONTACT ME